Tori Phillips, producer, DRPG, says eventprofs need to create even more memorable events in 2023. She predicts three key trends that will help do so.
Last year, we saw the return of live events alongside the now familiar, existing hybrid and virtual events. With companies confirming their staffing models and employees having finalisation of their work environment, this year’s prediction is that live events will come back bigger and better, but with new expectations.
Personalisation for delegates
As live events make a comeback, organisers will be looking for ways to make their events stand out and enhance engagement. Delegates will be looking for an experience that is tailored to their specific interests, needs and goals. Personalisation can be achieved in several ways, such as personalised agendas, sessions and networking opportunities, or even personalised swag and gifts. Additionally, organisers can use bespoke communication to ensure that each delegate feels valued and respected. This can include sending personalised emails and messages, or simply making sure that their preferred pronoun is on their badge.
Immersive experiences
This year, organisers will be looking for ways to create an experience that is truly unforgettable for delegates. This will include experimenting with new technologies, interactive installations, and other immersive elements to create a unique experience.
This could include things like virtual and augmented reality, live-streamed events, projection mapping and more.
We are already talking about involving all five senses, such as incorporating scents and flavours in the event. This would help in creating a memorable experience that would stay with the attendees long after the event is over.
Inclusive accessibility
Another important aspect that we should consider is making the events more inclusive and accessible to attendees of all abilities, and technology has made it a lot easier for us to achieve that.
At DRPG, we are currently exploring a range of technologies and creative ideas that ensure we service all people and all needs. This can include providing assistive devices, using mobile apps or web-based tools that can enhance the experience for attendees of all abilities. We’ve even gone so far as to creating an app for delegates to use, which will provide the relevant solution within an experience utilising location settings.
Inclusive accessibility needs to be right at the creative stage to provide the right inclusion tools for optimal engagement.
The emphasis on personalisation, immersive experiences and inclusive accessibility will be crucial for the success of live events in 2023.
With the right approach, the live events industry can emerge stronger than ever in the post-pandemic world, and make sure that everyone can have an enjoyable and meaningful experience. Let’s make it happen.
