Smyle Group has acquired IAMBOB, the Manchester-based moving image production studio. The two have worked together to rebrand IAMBOB and create Dreamlike State, a creative content studio.
The new studio will focus on creating on-screen content for brands with the aim of improving content strategy, storytelling, content creation, production, post-production and delivery.
Rick Stainton, founder and group executive director, Smyle Group, said: “Smyle’s moving image department has rapidly expanded due to incredible client demand over the past two years. This exciting growth means we see this as the perfect time to establish a dedicated creative content studio specialising in moving image.
“IAMBOB has really been making waves in the world of commercials and, alongside the Smyle team, Dreamlike State is the coming together of some of the most exciting talent in the digital and branded content industries.”
Rob Hardman, creative director, Dreamlike State, said: “Creativity, imagination and storytelling are at the core of everything we do. We believe that creativity without boundaries combined with a deep understanding of brands and audiences is the best way to give freedom to original thinking and ideas. I’ve been told we’re absolutely lovely to work with, too, but I guess there’s only one way to find out!”
