Lime Venue Portfolio has announced it will launch a cross-industry campaign titled ‘The Meetings of the Future’, which will assess the events landscape.
As part of the initiative, Lime Venue Portfolio has partnered with MESA (Meetings & Events Support Association) and event creative, Robert Dunsmore. The brand will conduct its own empirical research as well as engagement exercises and focus groups with event professionals throughout the year.
Following this research, Lime Venue Portfolio will release “concepts” around the future of association, corporate and charity events. While food will continue to be a factor, the research will focus on the event environment.
Lime Venue Portfolio also plans to extend the findings that came out of ‘Beyond Food’, which hinted towards a more “ethical and values-driven approach” to meetings and events.
Jo Austin, sales director, Lime Venue Portfolio, said: “As a brand, we’re continually looking at ways we can be of service to our customers and our venue members. The success of the Beyond Food Reports exceeded our expectations, they supported our clients’ businesses, provided valuable intelligence and created impact and action in the industry.
“The Meeting of the Future allows us to broaden this scope while still focusing on how events will interact with delegates at events.”
