IMEX Frankfurt, taking place 23 – 25 May, has announced the agenda of its 2023 education programme.
The trade show said the education programme titled ‘Talking Point, Human Nature’, aims to “help planners navigate their way through change, both professionally and personally.”
It also aims to celebrate “the innate human need to meet face to face” and its ensuing benefits, from driving business growth to “creating lifelong, global connections.”
A new set of education tracks have been created to reflect the way individuals now live and work. Event Marketing is a new addition, while Technology and Innovation; Trends and Research and Experience Design are tried and tested tracks. A new Business Practices track will include the Event Planner Toolkit while a People and Planet track will specifically address Diversity, Equity and Inclusion, professional and personal development, leadership, culture and engagement, wellbeing and sustainability.
The education programme has been crafted in a variety of formats, from solo presenters to duos and panels, workshops, co-labs and ideation sessions, all designed to serve diverse learning approaches.
Industry insight
The day before IMEX Frankfurt (22 May), will be dedicated to specific buyer audiences from the global events community.
The opening plenary session at Association Focus, will bring together industry sustainability experts and associations to share practical ways of reducing the carbon footprint of events.
Senior speakers from Meta, EY, Google, Microsoft and Salesforce are among the global brands spearheading an interactive programme for corporate event planners and senior leaders.
At Exclusively Corporate, the future of corporate events, digital vs live and the metaverse all top the agenda. Microsoft’s Bob Bejan and Salesforce’s Charlotte Pedersen will discuss the evolution of event strategy and experience design.
This year’s Agency Directors Forum will be redesigned to meet the business needs of senior agency professionals and the discussion will focus on business management issues. Topics include people and talent management; succession planning; business drivers, trends and technology and new business strategies, plus new revenue generation models.
Carina Bauer, CEO of the IMEX Group, said: “In the current climate, we’re all dealing with an increased pace of change. The choice is how we frame the changes that face us at any point in time. Our learning programme at IMEX Frankfurt has been designed with great detail and care to guide people and help them embrace change to benefit their lives, their teams and their events.”
