Latest #WeCreateExperiences

#WeCreateExperiences celebrity-backed campaign reaches millions

The campaign followed the successful B2B campaign which ran at the end of 2020

Celebrities get behind #WeCreateExperiences’ consumer campaign

The consumer-focused movement, organised by One Industry One Voice, follows on from the celebrity endorsed B2B campaign

A message from the One Industry One Voice Taskforce

The industry's united coalition shares an end-of-year update

#WeCreateExperiences: launch video a hit with national media

The launch video, narrated by Clare Balding and including a raft of high-profile ambassadors, has been viewed more than 250,000 times

#WeCreateExperiences launch: experiences important for mental health

The campaign video includes contributions from rugby World Cup winners Jonny Wilkinson and Will Greenwood; double Olympic champion Daley Thompson; astronaut Tim Peake; chefs

#WeCreateExperiences 7 December launch: survey reveals value of events to businesses

The survey results also revealed the strategy that would give businesses the most confidence in the safety of live events is on-site testing

Live events: It’s an experience thing

As part of #WeCreateExperiences, professor John Drury talks about the value of shared experiences

#WeCreateExperiences B2B campaign confirms launch, #ProjectRecovery joins

There are some big updates from the One Industry One Voice team

Oliver Dowden to open Major Events Virtual Summit, One Industry One Voice centre stage

The announcement comes days after minister Dowden confirmed a £300m support fund for UK sport.

One Industry One Voice to open Major Events International

The campaign will set the scene for the return of live events in 2021

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London Museum Docklands launches exclusive package

July 28, 2025

Ella Toone launches creative agency

July 28, 2025