Latest ROI

Revolutionising event data analysis

Technology correspondent Joe Gallop speaks to Event Footprints founder and director Rob Curtis about how businesses can measure and optimise their event strategies to

Brand foundations

Giles Cattle, director of strategy, creative and business development at Strata Creative Communications, says clients have never had so much variety.

Warwick Conferences launches tool to estimate ROI of L&D programmes

The tool takes under five minutes to complete and asks users eight questions about their training programme

How we measure event performance is changing, says ICE research

Events are being measured by metrics such as brand awareness and future behaviour, as well as attendance numbers and ROI

Technology adoption is key to measuring event ROI, says report

Splash published 'The Event Marketing Evolution: An Era of Data, Technology and Revenue Impact'

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