Latest marketing

New research demonstrates rise of experiential over products

A new survey by marketing agency Savvy has demonstrated a rise in live brand experiences across the retail sector

SET Live relaunches as Set Creative

The move follows the unity of the family of agencies operated by SET Experience Group

Stadium Experience welcomes two new clubs for conferences & events

The consortium promotes sports arenas and stadia as venues for conferences, meetings & events

Event Horizon: You are not in the lead

Stuart Wood examines some common PR and marketing pitfalls, and offers some suggestions for how to dig yourself out

Confex panel: The future of the industry

A panel discussion on the industry's future closed out the main stage on the final day of Confex

How to reignite your event marketing

Patrick Smith, chief marketing officer at Cvent, offers some marketing tips ahead of his session at International Confex next week

42% of UK businesses are outsourcing their marketing

According to new research by Marketingsignals.com

EEF Venues to become Make Venues

The announcement comes following turnover growth of 45%

Cuts to Edinburgh’s marketing budget threaten city’s tourism industry

Edinburgh City Council has proposed an 89% cut to the city's marketing budget over two years

Global expansion for newly branded DRPG

The communications agency has opened four new offices across the world

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London Museum Docklands launches exclusive package

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