Latest marketing

Event Footprints explores what the numbers don’t tell you

Tech event specialist, Event Footprints has announced the third webinar in its free Best Foot Forward series, bringing together event professionals and analysts to explore practical

Phantom Peak to host SocialMedia Fest

SocialMedia Fest returns to London for a three-day event from 20–22 May, focusing on the latest in social media marketing at Phantom Peak, London.

MICE marketing in 2025: What’s changed, what still works, and what’s worth dropping

In an exclusive for Conference News, Louisa Watson, marketing director at Wyboston Venue Management, shares her insights on MICE marketing. Let’s be honest—venue marketing

Coventry DMO launches new partnership marketing model

Coventry’s destination management organisation (DMO) has launched a new model which aims to bring marketing growth to the city, ensure its sustainable future and

Direct Mail: A timeless marketing tool

Jon Beasley, technical director at Washington Direct Mail shares his insights on the usage of direct mail and explains why it remains a vital

Patch launches new channel management tool

Patch Marketing has launched its new channel management product – Octoplus, a tool to improve administrative and content handling for venues in the event

TRO to work with BMW and MINI at Goodwood Revival 2024

UK-based experiential marketing agency TRO will be working with BMW and MINI to create interactive and participatory brand experiences for automotive fans at Goodwood

Strata event helps unlock the future of content

Brand agency Strata recently hosted an exclusive insights event at Sea Containers in London titled: ‘Unlocking the Future of Content’, examining behavioural science principles,

BWUH Ltd. appoints head of marketing and communications

BWUH Ltd., the operator of Northern Ireland venues including ICC Belfast, Waterfront Hall, and Ulster Hall, has appointed Stephanie Murray as head of marketing

RenAIssance of event marketing

Georgina Kay, marketing manager, Exhibition News, details how AI can be utilised by event marketers for an increased audience impact

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