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Cameron Roberts, editor, Conference News, chats with Andrew Orr, managing director, TRO, about challenges in the experiential sector and the importance of physical interaction

Era-led food, experiential dining, and diets: how event catering is changing

Gary Sands, head chef, Athena Events Venue, says that catering is becoming more diverse and important than ever.

Live Group rebrands

The rebrand aims to reflect the agency’s evolution since its creation in 1975 and the team’s audience-first vision

“Brands can’t achieve true engagement without experiences that connect and captivate,” says Strata

Communications agency Strata recently hosted its first Reimagining Global Events Programme, which took place at The Hoxton, Holborn

Chorus expands client list

Over the last month, the business has confirmed work with clients such as Bushmills, Booking.com, Moskovskoya Vodka, OOFOS, and xFactor.io

New research demonstrates rise of experiential over products

A new survey by marketing agency Savvy has demonstrated a rise in live brand experiences across the retail sector

Sleek Events goes LIVE

Amelia Hopgood has joined as commercial director of the company's new experiential arm

How to enhance the event experience for delegates

By Louisa Watson MIDIM, director of marketing at Wyboston Lakes Resort

Line-up revealed for Brand Experience Theatre at EPS

Speakers will include Deloitte's Nick Burbridge, L'Oreal's Alison Williams and David Forbes from Chivas Brothers

Immersive sensory experience Origin is free for event organisers

Crucial FX's experiential tech offering is on display at London's The Ministry

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