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Experience as intelligence: Why data-driven events are the future of marketing

Ali Warwick, head of sales at brand experience agency Strata, has shared a blog with Conference News highlighting the importance of data driven events.

Eight ways agencies can use client data without crossing boundaries

Data is a powerful tool for agencies—but it can also feel invasive if used carelessly. Here are eight practical ways to harness data respectfully

How hard are you really working your event data?

In this blog, David Watt, CEO of CI Group, shares his insights on how event organisers can unlock the full potential of their event

SpeakerStacks launches GDPR-safe lead capture for event speakers

SpeakerStacks has launched a new software platform designed to help business speakers collect leads from event audiences in a GDPR-compliant way. The launch has been

Meet the CN 30underThirty: Alice Bartram, strategic meetings lead at ZS

Over the course of the CN 30 underThirty programme, Conference News will be speaking to members of the programme about their professional journey and

Meshh debuts Vantage for event insights

Spatial analytics firm, Meshh has announced the launch of Vantage: a new analytics platform designed for agencies, event organisers, brands, and the experiential sector.

How diverse are event agencies?

Live Recruitment has released its 2025 Diversity Report, which gives an overall insight into the diversity, equity and inclusivity (DEI) of the UK Events

Events.com acquires parking locator tech Citifyd

Ticketing and promotions website, Events.com has acquired Citifyd, a technology provider specialising in urban and event parking solutions. This integration adds advanced parking management to

Event:decision kicks off 2025 with multiple hires

Event sustainability and data company event:decision has kicked off 2025 with three new appointments, as it claims to further its mission of promoting sustainability

B2B travel-tech company launches AI ‘Trainer’ for multilingual support

B2B travel-tech company, HBX Group has launched an AI solution designed to improve the training of customer service agents. The system simulates conversations with

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