Partner Content.
Leslie Robertson, CEO, Open Audience, encourages event organisers to embrace ‘on-demand’ event options to help cater to all audiences.
In today’s rapidly evolving world of events, audience engagement has become the cornerstone of successful gatherings. As audience engagement experts, we understand that every event format must cater to the delegate journey, providing seamless opportunities for interaction and participation. Event organisers must adapt to the changing preferences of their audiences and embrace innovative approaches to ensure the success of their events.
In an era where time is a scarce commodity, businesses have recognised the value of providing on-demand event options. Traditional live events, while important for fostering real-time connections, may not always yield optimal attendance due to time constraints or travel disruptions.
As event organisers, we must cater to the needs of our audience and adapt to their preferences. On-demand viewing has emerged as a compelling solution to overcome these challenges and accommodate the busy schedules of today’s attendees.
A valuable resource for healthcare professionals
For healthcare professionals, time is of the essence, and attending live events can be a daunting task. Flexible, on-demand platforms address this concern by offering an on-demand option that enables them to access event content at their convenience. By making relevant content available on-demand, we tap into a previously ‘untapped’ audience, expanding the reach and impact of the event exponentially.
Overcoming language barriers
In an increasingly globalised world, language barriers can hinder event participation. Many international events are conducted in English, limiting accessibility for non-English speakers. Platforms, like OpenVOD, with its audio and subtitle translation capabilities, make event content more inclusive and accessible to a diverse audience. By embracing on-demand videos with multilingual options, event organisers can foster greater engagement and create a truly international experience for attendees.
Maximising engagement through interactivity
On-demand videos offer a unique opportunity to enhance audience engagement. By incorporating interactive elements into these videos, event organisers can create immersive experiences that captivate viewers. From quizzes and polls to downloadable resources, interactive features in on-demand videos enrich the learning journey and create lasting impressions.
Extended audience reach
Reap the benefits beyond event dates, with indexed content by topic, sub-topic, and speaker, on-demand platforms are powerful tools that enable users to search for relevant content effortlessly. This advanced indexing system not only aids attendees in revisiting essential information but also opens up opportunities for event organisers to repurpose and remarket content to both previous attendees and a new, extended audience. It transforms event footage into a valuable and evergreen resource that continues to drive engagement long after the event concludes.
The time is now: embrace on-demand
At the heart of event planning lies a fundamental principle: understanding the audience’s needs and preferences. By incorporating on-demand options into event planning, organisers can provide a holistic experience that caters to all, and create memorable experiences that resonate long after the event is over.
As audience engagement experts, we advocate for staying ahead of the curve and leveraging cutting-edge tools like OpenVOD to deliver exceptional events that leave a lasting impact on all participants.
