Partner Content.
Leslie Robertson, CEO, Open Audience, shares the key takeaways from his session at The Global Event Tech Summit.
At Conference News’ recent Global Event Tech Summit, I led a session that could only be described as a clarion call to the events industry. ‘Adapting to Changing Delegate Needs: Leveraging Technology for Sustainable Events in a Transforming Landscape’ wasn’t just a title, it was a rallying cry for change, a stark reminder that live events could face a fate similar to the dinosaurs unless we evolve.
You might have missed a dynamic exchange of insights as we navigated the intersection of technology and sustainability. The consensus among attendees was clear, with 58.8% foreseeing a dramatic transformation in live events by 2030, influenced by ecological considerations and evolving delegate preferences.
Sustainability has transformed from a choice to a dire necessity. Our polls reflected this urgency, revealing a proactive stance among professionals, with over 60% integrating or considering sustainable practices. This shift isn’t merely trendsetting; it’s a direct response to the growing demands for eco-conscious event planning.
The discussions I facilitated stressed that the ‘virtual event boom’ of the pandemic era isn’t a one-time anomaly. Hybrid and virtual events are not fleeting; they’re the future. But we must recognise that delivering value goes beyond a standard Zoom call. It’s about producing studio-quality experiences that engage and captivate.
Every attendee agreed that meeting the changing preferences of younger delegates for reduced travel and increased flexibility is of paramount importance. The session was a testament to the fact that technology is our strongest ally in this evolution, with virtual reality and live streaming offering new horizons for engagement.
In essence, I urge you not to be left behind. Join us as we pivot towards a more sustainable, innovative, and flexible future for events. Let’s learn from the dinosaurs’ tale and use our foresight and tools to avoid their fate, ensuring that our industry thrives for eons to come.
