Content is king – there’s no dispute. It’s also undisputed that it’s becoming increasingly difficult to capture and maintain user engagement. This struggle for content engagement is a real issue, especially for event planners vying for target audience attention.
The current saturation of content is not just a problem for users, it’s also a problem for businesses and individuals looking to connect with their target audience. With so much available, it’s harder than ever to stand out and capture the attention of potential customers.
Another serious challenge is the attention span of users. People have less and less time to devote to consuming content. This is particularly true for online pieces, which is often interrupted by notifications, ads, and other distractions in addition to the continuous scroll.
In fact, the average attention span for online content is just eight seconds, according to a study by Microsoft. Will you make it to the end of this article? Statistically, it’s unlikely.
What’s the solution?
Here are some Open Audience top tips on addressing these challenges to help improve engagement:
1. Create high-quality pieces
Quality wins over quantity every time when it comes to content. First and foremost, it’s important to give your audience value with well-written and informative items. By focusing on quality, users will be more likely to engage with it and better still, share it with their own network.
2. Make it shareable
Make it easy for users to share your content by including social sharing buttons. Additionally, include meta descriptions and image tags so that when it’s shared on social media, the title, image and descriptions, are properly formatted and entice the user to click on the link.
3. Optimise for search
Optimising your content for search engines is essential for driving organic traffic. By using keywords, meta tags and titles, you can make it easier for users to find your content through search engines like Google.
4. Use visuals
Visuals can be incredibly powerful when it comes to engaging users. They can break up large blocks of text, making it more palatable to read. Also, infographics, videos and images can help to explain complex ideas in an easy-to-digest format.
5. Experiment with different formats
Not all users consume content in the same way. Some prefer to read long-form articles, while others prefer videos or podcasts. Experiment with different formats to find out which one works best for your target audience.
6. Add interactions for an immersive experience
An interactive content can help to keep the users engaged and interested. Interactions such as quizzes, polls, or interactive videos can make your piece more memorable and enjoyable. It can even be a good way to collect feedback and understand the audiences’ preferences.
7. Make use of analytics.
Analytics tools such as Google Analytics can help you understand how users are engaging with your content. By looking at metrics like bounce rate, time on site, and click-through rate, you can identify areas where adjustments could be made to improve engagement.
Engage and understand your audience
Ultimately, by creating high-quality content that is easy to find, share and consume, you can improve your chances of capturing the attention of your target audience.
Additionally, by using analytics, you can identify areas for improvement and test different strategies to find what works best for your audience.
We invite you to check out OpenTube, our immersive, dynamic and interactive platform that presents and shares digital content.
Request a demo today by contacting Leslie Robertson at Leslie.robertson@openaudience.com.
For more details visit Open Audience website.
