Leslie Robertson, CEO, Open Audience, explains how eventprofs can incorporate upcoming tech solutions into their events.
Event planners continue to incorporate technology into event delivery to make it slicker, more interactive, engaging and fun. We love tech at Open Audience, so we are sharing some exciting tech solutions coming your way in 2023:
- Wearable technologies of the future: Wearable technology is big. Currently used in the wellness/health sectors but now being aligned for business, we can see its application for the event industry. These devices can be used for tracking, interacting, capturing and sharing data and refining a personalised event experiences. Catch EventBrite’s in person event ‘Wearable Technologies of the Future’ from 9.30am on 18 January 2023 in Newcastle: Find out more:
- Augmented reality (AR) and virtual reality (VR): Rapidly being incorporated into the events industry, AR and VR are delivering immersive and interactive elements to events, gamification and linking us to the metaverse. Use AR to view information and graphics overlaid on the real-world environment, or use VR to experience a completely virtual environment for meetings. Word Monster, our strategic content partners, have enjoyed using Horizon Workrooms software to create the MonsterVerse – its very own virtual meeting world. Find out more:
- Virtual and hybrid events: Both 2021/22 forced many events to go virtual or adopt virtual/hybrid events formats. Buy now Covid-19 restrictions have lifted, live events are more popular than ever. But we are still facing big challenges with political, economic and travel issues causing uncertainty for event planners. Companies are now wisely looking at a ‘blended’ approach to event delivery, to mitigate risk, maximise budget but extend accessibility and relevance where possible. At Open Audience we love blended event solutions, using multi-channel communications to create exciting and engaging experiences. We are able to use a range of event management platforms, but of course prefer our own gold standard engagement platform, OpenMeet. Find out more:
- Learning technologies: The surge in online learning continues since the world’s universities switched en masse to this teaching method during the pandemic. Courses abound and it’s never been easier to achieve a professional qualification. This area is exploding with new technology solutions which are filtering through to live and virtual events, being incorporated into more diverse and interactive webinar formats. Find out more: , 3-4 May 2023, at ExCeL, London,
- Video curation: Video always gets the highest levels of engagement in all business environments (B2C, B2B, or B2E) and it is an integral tool for online education. Well curated and presented video content is hugely important and must be accessible to your audience, presented on-brand, be well organised, titled and catalogued. Our latest product OpenTube manages and presents video content in an exciting and secure way, supported by a full range of video productions services, for original or re-purposed content, allowing you to add interactive elements modules, and produce analytics to track audience engagement. Find out more:
- Digital twin technology: The trend towards integration continues giving access to new technologies that will allow us to seamlessly blend virtual and real worlds. ‘Digital twins’ can be used to simulate event spaces and layouts, allowing planners to test plans before committing to physical setups. Combining 3D and the power of digital twins will allow event professionals to create more engaging and personalised experiences for their attendees while streamlining their planning and execution processes. Find out more:
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