Partner Content.
Leslie Robertson, CEO, Open Audience, outlines how organisers can harness tech to create impactful events.
In the dynamic world of events, technology is not just a tool; it’s the backbone of creating immersive and memorable experiences. As event organisers, we are in an era where leveraging technology is not optional, but essential to elevate events from ordinary to extraordinary.
Here are my thoughts on the vital role of event tech and how organisers can harness it to deliver impactful live, virtual, and hybrid events.
1. Tech-agnosticism: the key to customized event solutions
The secret to effective event technology lies in its adaptability and customization. A tech-agnostic approach enables organisers to select the most suitable technology based on specific event goals, audience dynamics, and budget constraints. This flexibility ensures that the technology aligns perfectly with the event’s vision, enhancing overall engagement and experience.
2. 2023: a year of technological exploration
The past year has seen a surge in the diversity of event-related technologies. From mainstream platforms to bespoke solutions, this variety has expanded the horizon for what’s possible in event management. Organisers must find ways to stay abreast of these developments to talk with those that understand this space.
3. Deep understanding leads to impactful tech deployment
The cornerstone of effective tech implementation in events is a thorough understanding of the event’s purpose, audience, and desired experience. This deep insight allows for the strategic selection of technologies that not just impress but also significantly enhance participant engagement and enjoyment.
4. Curating the perfect tech ensemble
Event organisers must become adept at mixing and matching technology, akin to a DJ crafting the perfect playlist. This involves not just knowing the available tools but understanding how to combine them to create a seamless and dynamic event atmosphere.
What’s next?
As we look forward, it’s clear that event technology will continue to evolve, offering ever-more innovative ways to create engaging experiences. Open dialogue and sharing of knowledge among event professionals are crucial for this evolution.
