Leeds-based creative experiences agency, XSEM, is closing in on a 150% increase in turnover. This growth will help the agency deliver £9.1m in revenue before the end of 2022.
Digital innovation, events and client wins
Despite the challenges created by the pandemic, the agency developed a digital platform and delivered various high-profile virtual events. This saw XSEM win the Innovation Award and Agency of the Year at Conference News’ 2021 Agency Awards.
The success of the digital service led to the agency hosting the PPG Fast Forward Conference 2022. The event was produced from three different studios in the UK, Europe and the US, and viewed remotely across 14 countries.
Throughout the last 12 months, XSEM has also picked up several new client wins, including Samsung, doTerra and SIG, as well as expanding its services within existing accounts, such as Molson Coors, by delivering national brand activations for Madri and Pravha.
Team and office expansion
In the last 18 months, XSEM has increased its headcount from 16 members of staff to 37, appointing positions predominantly in the operations and creative team, alongside new client services director, Emily Podesta who joined the team this summer, with over 12 years’ experience in the industry.
Dan Bardgett, managing director and co-founder, XSEM, said: “We have a great team behind us, and they are the heart of our success this past year. We are focussed on ensuring our team feels valued.
“We have invested significantly in well-being programmes, training sessions, and new care initiatives. It is important the team feel rewarded for the incredible work they have delivered to get us where we are today.”
XSEM will celebrate its 20th anniversary next year and will move to a larger premises in Leeds city centre.