XSEM, a Yorkshire-based brand engagement agency, has expanded its leadership team with the appointment of Rob Woodhead as commercial director to support its growing client base.
Woodhead, the former managing director of Simply Better, a Bingley-based events and marketing agency that ceased trading in 2024, has praised XSEM for successfully riding out a period that devastated the events industry.
Woodhead, who has delivered campaigns for the likes of Shark Ninja, Arco and Greene King, said: “The timelines of XSEM and Simply Better were very similar and there were periods where we’d successfully collaborated on projects in the past, so there was a lot of commonality and familiarity with the XSEM team.”
He added: “I have huge levels of admiration for all the team at XSEM to see how they’ve not only evolved, but now thrived in the last few years. They have a strong proposition, a dedicated delivery team and a lot of happy clients”.
Michael Gwilliam, co-founder and director at XSEM added: “Rob is someone we’ve grown to know very well over the years. When we realised there may be an opportunity for someone of his experience to join the team here, there was a mutual determination to make that happen.”
XSEM was founded in 2003 by Gwilliam and co-founder Dan Bardgett and has won numerous industry awards for its successes and innovative adaptation to online and virtual events during the global lockdown.
It has since grown its operations to deliver brand experiences across a range of industries, including food and beverage, retail and construction.
