Leeds headquartered brand engagement agency, XSEM has strengthened its team with the appointment of a newly-created role of director of events.
Caroline Medcalf, who arrives at XSEM with a wealth of hospitality and events experience, says the lure of working with an internationally-recognised organisation with their base in the North of England was a huge draw for her. At the same time, Sarah Symington also arrives as newly appointed project director.
Medcalf arrives with experience in the hotel, events and conferencing industry, having spent time with both the NYS Group and Paramount Hotels. More recently, she’s operated as director of venues and events with Agiito, formerly Capita. She comments: “I was blown away by their commitment to a culture that places their people firmly at the heart of the business. Marrying that with their ambitious plans for growth is an inspiring combination to be part of.
“XSEM has a fantastic client portfolio and some amazing events in the pipeline so it’s a really exciting time to join the business.”
Sarah Symington arrives as project director and will be part of the agency’s continued growth which has resulted in a number of new roles being identified. She also worked closely with Medcalf in senior events and project management roles at both Agiito and NYS.XSEM, now in its 21st year, is forecasting growth through 2024. The client portfolio includes international brands Madri, Nisa and PPG.
The agency current has 40 full time staff and recently moved to larger premises in central Leeds.
Photo: Caroline Medcalf (pictured left) and Sarah Symington
