UK-based company Xavy has launched a B2B video platform to enable conference organisers and business content producers to monetise their video content.
Xavy will host an organiser’s video content at no cost, providing each event with a branded channel complete with links to Twitter handles, LinkedIn pages, website links, as well as a ’buy now’ button which allows the company to convert views of its video content into ticket sales for future events.
Organisers using this new solution can choose whether their content is free to view, with a focus on building mindshare in their industry, or they can put up a paywall to generate extra revenue, with pricing at their discretion.
“It has always frustrated me that there has not been an option to publish or monetise video content from conferences,” says Co-founder of Xavy, Mark Walker. “We’ve launched Xavy to tackle this issue with the needs of the conference organiser squarely in mind.”
Co-founder Henry Embleton, adds: “The key to success is to ensure relevant content is easy for business professionals to find and watch. There is currently no single destination for business professionals to discover relevant aggregated video content. Xavy solves this and helps professionals across the world reap the benefits of great conference content.”
Xavy already has 18 top-tier conferences signed up to use the service, including Clarion and Digital Shoreditch.
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