Wyboston Lakes Resorts has reported a strong business outlook for 2023, following the last six months of meetings and events.
Business on the books at the six-month point is up by 47% compared to 2019. “Lead times remain relatively short, but there is a welcome uplift in demand for long-term bookings and a commitment to securing multi-event deals across a diverse range of sectors,” said a spokesperson.
The resort’s sales strategy has been focused on specific sectors and the sales team has reported a 75% increase in demand for events when compared with 2019.
At the start of pandemic in 2020, Wyboston Lakes Resort’s management team took the decision to continue with planned refurbishments, which saw more than £3m invested into the resort’s meetings and events offering.
Commenting on the news, Steve Jones, managing director of Wyboston Lakes Resort, added: “We are delighted with the business performance so far in 2022 and 2023 looks promising. We will be investing in further capital projects in the coming months. Our culture is at the heart of what we do and ensuring we have a robust and stable business for our team members and shareholders is fundamental and, despite the economic pressure, we will endeavour to remain strong.”
