Organisers of World Travel Market London (WTM) have confirmed over 60 conference sessions for this year’s conference, bringing together leading experts and ministers.
The sessions are split into six conference tracks, curated by a panel of conference advisors. Topics include diversity, equity, accessibility & Inclusion (DEAI), geo-economics, marketing, sustainability, travel trends and technology.
Following a 29% increase in attendance across the conference sessions in 2023, this year the stages have increased in size. In addition, different days will be dedicated to specific topics, with sessions gathered into summits.
On 5 November, The opening day kicks off with the unveiling of the WTM Global Travel Report, curated by WTM and supported by researchers at Oxford Economics. The DEAI Summit, ‘From Commitment to Action’, will also take place on the first day, providing a platform to showcase the future of DEAI in tourism.
On the second day of the show, more than 50 of travel’s most influential political figures will gather at the 18th Ministers Summit at World Travel Market, in association with UN Tourism and WTTC.
This year’s Sustainability Summit, ‘The Rise of Regenerative Tourism: a Paradigm Shift’, will explore the core principles of regenerative tourism, highlight successful case studies, and provide actionable strategies for integrating these concepts into tourism practices.
On 7 November, the Marketing Summit will explore how digital tools are driving changes in marketing techniques and the importance of storytelling throughout the traveller journey. The Marketing track will be followed with the return of the Influencers’ Lunch, offering content creators the chance to connect with peers and exhibitors seeking exciting collaboration.
The keynote speech closes this year’s event, with the speaker is yet to be announced. Previous guests include documentary maker Louis Theroux and entrepreneur Steven Bartlett.
Juliette Losardo, exhibition director, WTM London, said: “Every year WTM strives to make the conference programme indispensable. We hope to see attendees benefiting from the topics raised within the conference programme and finding take-aways that can truly change their businesses for the better.”
