Live and experiential agency WRG has appointed Sallie Coventry as client engagement director. Coventry will work primarily on global healthcare accounts and be responsible for leveraging WRG’s capabilities across The Creative Engagement Group developing new areas and markets.
Russ Lidstone CEO, WRG Worldwide and The Creative Engagement Group said: ”Sallie is not only a brilliantly talented professional with loads of experience in the events business, running teams and delivering for clients, but she’s also a fantastic person.”
“She joins WRG at a really exciting time, as we capitalise on the strategic alliance with The Moment and Just Communicate in order to deliver ground-breaking ways to engage audiences for our clients.”
Coventry said: ”Having spent the last 20 years in client-facing roles, I have a passion for delivering world-class solutions. I was attracted to WRG because of its great people and great reputation. ’I’m really looking forward to working with the team and opening up new opportunities for our clients.”
Formerly portfolio director at IBTM Events where she had overall responsibility for IBTM’s global events, Coventry brings with her extensive experience in the industry. Prior to overseeing IBTM Events (part of global firm Reed Exhibitions) she worked in Director roles at W&O Events and TFI Group. Coventry is Lidstone’s first senior hire at WRG since his appointment as CEO last year.
