Football fans are expected to generate a £32 million boost for the hospitality industry during the Women’s Euros semi-finals, as consumers flock to pubs, bars, and venues to watch the matches, according to a new report.
The Women’s Euro 2025 Spending Report, by VoucherCodes.co.uk, forecasts £20.1m will be spent during England’s match against Italy in the Semi-finals, with 1.2m heading through hospitality venue doors.
Over the course of the match, £10.4m is forecast to be spent on drinks, and a further £9.8m will be spent on food.
Looking at the Semi-finals tournament stage more widely, 3.4m people will watch a match from a hospitality venue. It is expected that food sales (£16.1m) will exceed drink sales (£15.9m), breaking the pattern of all other Women’s Euros games so far.
Michael Brandy, senior commercial director at VoucherCodes.co.uk, commented: “With England edging closer and closer to the Final, more fans are choosing to head to a hospitality venue to watch the Women’s Euros.”
