World Travel Market, organised by Reed Exhibitions, kicked off at London’s Excel venue on 5 November with the judging of the Best Stand Awards.
Conference News’ Deputy Editor Vikki Carley was invited onto the panel to judge this year’s awards along with Tram Research’s Bill Richards, Whippet’s Carla Heath and Travel Bloggers Unite’s Oliver Gradwell.
The judges were looking for eye catching stands with unusual and creative designs, the best use of space available, well planned stands which created a busy B2B atmosphere, attentive and enthusiastic stand personnel and good use of features on stands.
Carley said: “As I write about events all day every day and visit a fair few exhibitions, I have experienced the good, the bad and the ugly when it comes to exhibition stands.
“As judges, we weren’t necessarily looking for the largest stand, but the clever use of space available, and also, most importantly, how the stand functioned as a business tool.”
This year’s winners were:
- Best Stand Design – Hungary
- Best Stand for Doing Business – Peru
- Best Stand Personnel – ByeBye
- Best Stand Feature – Honduras
- Most Innovative Stand within the Technology Region – Pure 360
To hear from a judge, see Vikki Carley’s blog on the experience.
Do you have a news story for CN? Email: vcarley@mashmedia.net
