Lapithus Hotels Management UK has awarded venue-finding agency Trinity Event Solutions a brand new Fiat 500 for winning their national ‘drive it to win it’ sales incentive promotion.
The LHM UK promotion was extended to MICE agents across the UK. For every £1,000 worth of meetings and events business they secured, one entry was made into the prize draw.
The promotion has been a success in driving new business and showcasing LHM UK’s award-winning MICE offering across their UK portfolio, including 18 Holiday Inn and three Crowne Plaza hotels.
Jacqui Kavanagh, managing director of Trinity Event Solutions, said: “We are delighted to win this fantastic car from LHM UK – we never thought we would win!
“It is an incredible reward for our dedicated and hardworking staff who have achieved great results, so we’ll be sharing the car across the team.”
Brett Arscott, director of sales and marketing at LHM, said: “We are thrilled with the results of our first ever ‘drive it to win it’ campaign.
“It is essential that we continue to inspire and acknowledge our MICE agents who are an incredibly important part of our conference business, and wider plan to maximise on our top of the range meetings and events products.”
