A panel debate will be an integral part of Destination Westminster, The Westminster Collection’s annual venue showcase and networking event taking place 13 September at 8 Northumberland Avenue, London.
Fifty member venues are expected to showcase their venue wares in the venue’s Ballroom.
The panellists for the Unleash Your Creativity session include:
- Jonathan Byrne (pictured), COO of No.4 Hamilton Place (Chairperson)
- Katie McPhee, Senior Community Manager at Eventbrite
- Jez Paxman, Creative Strategy Director at Live Union
- Katy Hadcroft, GM of Harbour & Jones at RSA House
- Sam Michel, Founder of Chinwag
- Stephen Moore, Founder and Chairman of IP-config.com
Questions to be explored include the need to think ‘big picture’ and broaden expectations of what an event should do for brand awareness. The psychology behind live experiences and how to maximise the value of your event by viewing a venue as part of a destination, not a standalone site, is also a topic for discussion, is how to be inspired by the digital and social engagement techniques.
“Destination marketing is vital in order to grow business tourism and to reinforce the breadth of opportunities in London right now,” says Byrne. “Westminster is so well located, with a wealth of arts, culture and entertainment to absorb in and around the West End of London. This showcase and particularly the panel is about harnessing this energy, bringing together a cluster of seriously creative people and sharing techniques for engagement, event planning and delivery. Our challenge as a panel is to inspire you to be original.”
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