The West Midlands Growth Company has launched its People Powered Visitor Engagement Programme.
Designed to support the region in preparation for the Birmingham 2022 Commonwealth Games and its anticipated 1.2m visitors, the programme was introduced at the Birmingham 2022 Festival.
Created by the Business and Tourism Programme (BATP) and delivered in partnership with The Welcome People, the programme will see mobile information units introduced at locations throughout the region to ensure visitors experience all that the West Midlands has to offer.
Those visiting the region will be greeted by the team, who will be identifiable in their 1920’s style three-piece tweed suits, inspired by the look of the Peaky Blinders.
The team will use their local knowledge and training adapted from the Getting Games Ready programme, including the internationally recognised ‘Welcome Host’ module, to recommend attractions and experiences, travel information, directions and ticket sales to deliver a memorable visitor experience.
Minister for Sport and Tourism, Nigel Huddleston, commented: “This programme will showcase the best this region has to offer and ensure a world-class welcome to thousands of tourists in an unforgettable summer of sport and culture.”
Becky Frall, head of tourism at the West Midlands Growth Company, said: “As excitement builds in the lead up to the Games, our new mobile information hubs and information staff will ensure visitors receive a warm welcome upon arrival and a memorable experience throughout the duration of their stay.”
David Miller, CEO at The Welcome People, said: “We are proud to be supporting the BATP on this new programme. The West Midlands is steeped in history, arts and culture. Visitors will be spoilt for choice and it is our job to help them make the most of their visit.”
