A new report from YourVenue has revealed a shift, with well-being taking precedence over sustainability as the top priority for organisers.
According to the report, delegates are increasingly drawn to venues offering outdoor spaces, fresh air, and immersive activities to enhance overall well-being.
Angela Colley‑Francis, national account manager at ARC, said that while sustainability is still important, event organisers are prioritising experiences that focus on mindfulness, outdoor activities, and meaningful engagement.
Colley‑Francis added: “Something as simple as incorporating a walk outside can have a significant impact. It’s about making events more personal, not just ticking the usual boxes.”
In response to this shift to support delegate well-being, YourVenue is launching ‘The Step Into Summer Day Delegate Package’ in April to help event planners integrate well-being and outdoor activities into their meetings.
The initiative promotes delegate well-being through outdoor experiences, with each racecourse offering marked walking routes that highlight key landmarks, the historic track, and Grandstand Building.
The YourVenue report also revealed a significant rise in experience-driven events and “bleisure”, where business meetings incorporate leisure elements to create a more engaging delegate experience.
Julie Coates-Walker, group head of sales at ARC, commented: “Whether it is through outdoor activities, unique venue settings, or tailored well-being packages, we’re focused on delivering events that leave a lasting positive impact.”
