Welcome to Yorkshire has been named as the strategic partner for global technology festival, Tech Week Humber.
The festival will take place from 8-12 November and include both virtual and in-person events. Across the five days, the event will include a line up of speakers, expo booths, networking opportunities, a global audience, as well as directory access to investors and potential customers.
A key guest speaker at the Welcome to Yorkshire Tech Expo Breakfast will be Demetri Kalli, director of partnerships from augmented reality advertising and event specialists, 3rockAR.
Hosting the Tech Expo Business Breakfast today, 9 November, Welcome to Yorkshire will welcome attendees at the start of the flagship Tech Expo event at Hull’s Bonus Arena.
Technology representatives will meet and network with representatives from attractions and businesses across the tourism sector.
Natalie McGuire, head of commercial at Welcome to Yorkshire, said: “We are currently working with 3rockAR to bring to life the cycling offer in the East Riding of Yorkshire, an innovative augmented reality campaign that will immerse the user in the experience and allow us to showcase the region to audiences outside of Yorkshire.
“The wider tech week programme is also important to the tourism and hospitality sector. We are keen to embrace any developments in technology and we are asked regularly to support organisations in hospitality and other sectors to help them grow their business through new channels. We are also actively aware of how important Hull has become as a tech hub for Yorkshire and it is important for us to be able to showcase that so we can bring in the best talent.”
Rachel Underwood, membership manager at Welcome to Yorkshire, added: “It’s fantastic that Welcome to Yorkshire is a strategic partner for Tech Week Humber 2021 and that we will be hosting a business breakfast meeting as the flagship Tech Expo event opens its doors at the brilliant Bonus Arena.
“As the new Welcome to Yorkshire membership manager for Hull and East Yorkshire I am thrilled that technology will meet tourism in such a fantastic city.”
