Wasps Rugby have appointed event organiser and agency 73 Media as the club’s first online events supplier for the 2020/21 season.
Among many others, 73 Media runs the Rugby Show, which in 2020 went ahead via an online platform.
Adam Benson, Wasps Chief Commercial Officer, said that the onset of the Covid-19 pandemic has called for creative solutions to engage audiences, especially where sport is concerned. He said: “We are delighted to build on our relationship with 73 Media, as they become the club’s first ever virtual events supplier. During these unprecedented times we’ve had to come up with creative solutions and it is great to be able to work with a company like 73 Media to help deliver these.”
Ed Tranter, managing director at 73 Media, added that he was thrilled with the partnership. He said: “As organisers of The Rugby Show we already have a huge affinity and passion for the sport, and we are looking forward to helping the Wasps team deliver exciting new routes to engage with fans and partners alike.”
