Conference and training venue collection, Warwick Conferences, has launched a quirky campaign to highlight the issue of hidden costs within the meetings and conference industry.
The campaign, which comprises a spoof price comparison website called comparetheconference.com and a mascot Compear D’conference, is designed to show event bookers how a complete package at Warwick Conferences stacks up against the costs of other conference venues.
“The issue of ambiguous pricing is prolific in the budget airline industry but it is also a tactic used by some venues as a way of making their headline rates more appealing,” said Head of Sales and Marketing at Warwick Conferences, Rachael Bartlett. “While operating in the current climate, it can be quite tempting when booking a venue to go for the cheapest option. However, this often catches businesses out with unavoidable hidden costs, which can soon make the total bill hugely different to the original quote.”
Warwick Conferences claim all of its costs are included in the day delegate rate, including parking, Wi-Fi and refreshments.
Any conference-related news? Email sarah@mashmedia.net
Warwick invites event bookers to compear the conference
Conference and training venue collection, Warwick Conferences, has launched a quirky campaign to highlight the issue of hidden costs within the meetings and conference industry.
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