Waldorf Astoria Hotels & Resorts has been appointed by Prime Investors Capital Ltd to operate the luxury hotel within Admiralty Arch in central London.
The hotel will open in 2022, following an extensive refurbishment programme designed to restore the iconic landmark’s architectural features.
Admiralty Arch was commissioned by King Edward VII in memory of Queen Victoria, and was designed by Sir Aston Webb, who was also responsible for The Mall and main facade at Buckingham Palace.
In addition to housing the official residences of the First Sea Lords, Admiralty Arch has served as a centre for clandestine wartime intelligence efforts, and latterly as a centre for the UK Government’s Cabinet Office.
Prime Investors Capital outbid 28 institutional bidders to acquire the 250-year lease of the property.
Prime Investors Capital’s CEO Rafael Serrano, says: “We have created a detailed plan to transform Admiralty Arch into an extraordinary hotel, residences and private members club. And one of the most important decisions we have made is to select and appoint the operator to whom we will entrust the management and running of this hotel. Further to interest and discussions with 12 top luxury hotel brands, we are delighted to announce the creation of Admiralty Arch Waldorf Astoria, London.
“We have every confidence that, together with Waldorf Astoria, we will ensure that this London landmark enters the next chapter of its life in safe hands and maintains its iconic standing in the capital.”
Christopher J. Nassetta, president and CEO Hilton adds: “This agreement marries the timeless elegance of Waldorf Astoria with the historic grandeur of one of London’s great monuments. Projects of this calibre are rare, and Admiralty Arch Waldorf Astoria will provide a truly unforgettable hospitality experience when it opens to guests.”
Admiralty Arch Waldorf Astoria will include 96 luxurious hotel rooms and suites, and three restaurants. Plans include a rooftop bar, private meetings and event spaces, as well as a spa. Luxury private residences and a private members club will join the hotel within Admiralty Arch.
