PR and social media agency, Vividink has promoted Bethany Smith to head of social media, recognising her expertise in managing fast-evolving digital channels for the agency’s event sector clients.
Since joining the agency in 2021, Smith has delivered across multiple PR campaigns while increasingly specialising in social media strategy and execution.
Her appointment formalises that progression and reflects the growing importance of social as a core component of the agency’s client services.
Smith said: “Ever evolving, social media continues to be a must for businesses looking to grow in 2025; it’s been rewarding to shape my career in that space.”
In her role, Bethany will strategise, create campaigns, monitor data and work with clients to improve brand awareness through social media.
Vividink managing director Paul Richardson said: “Bethany brings strategic clarity and creative insight to an often unpredictable channel. Her background in games design gives her a sharp sense of what drives user behaviour, proving highly valuable in our campaigns.”
