A £5m campaign to promote holidaying at home, ’Holidays at Home are GREAT’, kicks off, 8 March, at the EDF Energy London Eye.
The UK’s largest ever domestic tourism marketing campaign is led by VisitEngland and supported by the home nation tourist boards of Scotland, Wales and Northern Ireland.
The campaign will highlight the key events taking place in this exceptional year, including the Queen’s Diamond Jubilee, the Torch Relay and the London 2012 Festival.
A cast of celebrities, including Stephen Fry, Rupert Grint and Julie Waters, feature in destinations throughout the whole of the UK including London, Tate Liverpool, Bridlington Beach in Yorkshire, The Lake District, The Cotswolds, Anglesey, Loch Awe in Scotland and the Giants Causeway in Northern Ireland.
The campaign will showcase a range of offers on the great2012offers website, including accommodation deals from hotel chains such as De Vere, Marriott, Travelodge, Millennium and Copthorne Hotels; Hoseasons Group, Bourne Leisure, and Accor.
The campaign is part of VisitEngland’s three-year marketing strategy worth £24m. The overall marketing programme seeks to generate an additional 5.3m short break nights in England with an incremental spend of £480m by 2015.
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