VisitBritain, Britain’s national tourism agency, has announced it will showcase “the best of Britain” at Destination Britain China and North East Asia, taking place from 22 to 24 November in Shanghai.
Nick de Bois, chairman of VisitBritain, will lead the agency’s first trade mission to the country since 2019.
The event will bring together 43 industry suppliers from across Britain with 69 top buyers from China, Hong Kong, Japan and South Korea to do business.
As well as doing business, delegates and media will hear about international travel market trends alongside seminars from VisitScotland, UK Visas and Immigration, Kendal Mountain Film Festival and Virgin Atlantic Airways, “to boost knowledge of Britain as a visitor destination and drive urgency to visit.”
VisitBritain will also be showcasing its GREAT Britain ‘See Things Differently’ campaign promoting the experiences on offer, encouraging visitors to explore more of Britain.
More than 2000 one-to-one business appointments are set to take place during the three-day trade fair. Travel buyers will have the chance to connect with British tourism suppliers to learn about the latest products and innovations on offer from across Britain’s tourism industry.
The British suppliers include hotels, visitor attractions, destination management companies, retailers, tour and sightseeing operators, spanning the length and breadth of the nations and regions.
Commenting on the event, Nick de Bois, chairman, VisitBritain, said: “It is fantastic to be leading VisitBritain’s trade mission to China, the first since 2019, a timely and valuable opportunity to boost the recovery from this incredibly important visitor market.
“This mission marks a major milestone for us to reconnect with the travel trade across China and North East Asia and for British travel suppliers and destinations to get their tourism products and services in front of top buyers and explore new business opportunities.
“With pent-up demand for travel and with Britain back on China’s Approved Destination Status list, this trade mission is also a valuable chance to promote our welcome and to hear first-hand from buyers on the motivations and trends driving outbound travel from the region.”
