VisitBritain has announced its second annual Business Events Association Conference taking place at the International Convention Centre (ICC) Wales 11-13 February 2025.
The conference will bring together international associations, professional congress organisers (PCOs) and decision-makers from British nations and city convention bureaus.
Hosted in partnership with MeetEngland, Meet in Wales and VisitScotland Business Events, the event will explore the evolving landscape of event bidding and the expanding role and reach of convention bureaus to support association missions.
Paul Black, head of Business Events at VisitBritain said: “Many associations plan their congresses years in advance and our conference is an opportunity to bring key destination partners together to discuss, interact and support peers exploring how these trends are reshaping the sector, and how best to prepare for the bidding process of tomorrow.”
VisitBritain Business Events will also present the ‘VisitBritain Business Events Impactful Framework’, designed to support cities and associations in identifying key areas of impact to consider when building outcome-focused strategies for their business events.
ICC Wales sales director, Danielle Bounds, said: “The objectives of the conference closely match the themes explored in our latest ICC Wales report and we are excited to have another opportunity to examine how business events reach beyond the economic benefits to a destination to deliver lasting social impacts and legacies.”
