Interactive video platform, Videobot, has announced its focus on transforming the customer experience journeys through its Video Experience (VX) platform.
Videobot is an intuitive, no-code platform that enables users to create and manage interactive videos. It offers end-to-end services, including content scheduling and analytics, and automates script generation for new Videobots. Based on performance analysis, it also suggests high-performing follow-up content.
VX adds interactivity to video, enabling organisations to create engaging brand experiences with features like branching, custom buttons, and forms.
The company recently closed at €2.8m funding round, bringing its total funding to date to €5.5m which will enable it to continue to develop its portfolio of products, designed to deliver video-centric brand journeys.
Frank Maene, managing partner at Volta Ventures said: “Where the arrival of marketing automation via platforms, such as Hubspot and Salesforce, enabled more impactful email campaigns and revolutionised how marketers leveraged lead data, VX is the next logical step in how brands connect with their audience. Videobot is making video-driven customer engagement scalable.”
Outlining the concept behind Videobot, co-founder Matias Mäenpää said: “Videobot goes further than the traditional video, allowing engaging, video-based micro-interactions throughout the user journey on websites and apps as well as facilitating the use of paid ads, physical stores, and beyond. By adding an interactive element to video, we’ve seen that companies using Videobot can experience up to 5x higher conversion rates and increased customer satisfaction.”
Anssi Kiviranta, co-founder at Videobot said: “The internet is not cutting out text and images to replace entire websites any time soon. But the time spent consuming video content online often far outweighs the time spent reading text, and this is especially prevalent among today’s most popular social media apps. Seamlessly integrated, interactive video content can boost engagement by guiding users through a personalised journey, drive more impactful ad-campaigns and deliver an enhanced experience.”
