Based around the theme ‘How to achieve more from your sales and marketing’, the 2012 Venuemasters annual conference was held within the Scarman and brought together 108 delegates from some 50 academic venues.
The conference began with a welcome from Venuemasters Chairman, Simon Barlow, setting the scene for the speakers who followed. Mike Ogilvie captured the audience’s attention through the use of interesting props, including a pair of ladies red knickers, to illustrate key action points for improving profitability.
Lesley Everett inspired delegates to consider their own personal brand during her presentation of the ‘Walking TALL methodology’.
The event was brought to a close by England rugby world cup winner, and Dancing on Ice champion, Kyran Bracken whose amusing anecdotes brought to life important elements of success including leadership, overcoming adversity and winning.
The programme included networking opportunities with interactive and informative sessions on a range of topics including the benefits of e-marketing, effective ways to maximise enquiry conversions and practical marketing strategies designed to deliver long-term sales results.
