The 2018 ‘UK Conference and Meeting Survey’ (UKCAMS), now in its 25th consecutive year, has been launched and will again be carried out by Tony Rogers Conference & Event Serves in collaboration with Richard Smith of RJS Associates.
The survey will have a specific focus on the value and volume of the market and the performance of meeting venues. It also aims to highlight key market trends identified by venues.
The survey asks UK venues to provide data on their conference and meeting business during the calendar year 2017. It includes questions on the number of events hosted, rates achieved, event duration and size, client type, levels of residential and non-residential business, origin of business, investment plans, and overall business performance in 2017 together with their projections for business in 2018.
Rogers says: “The UKCAMS research has a proven track record as a source of reliable and robust information and market intelligence. It helps venues and destinations, as well as other industry stakeholders, to understand the latest and emerging trends in order to target their marketing and investment decisions to greatest effect. UKCAMS also plays a key role in highlighting the significance and value of the conference and meetings sector to the national economy.”
UKCAMS 2018, sponsored principally by VisitBritain, will include, for the first time, a new section on the targeting and securing of international events by UK venues.
All UK conference and meeting venues are invited to participate in the UKCAMS research and those completing the questionnaire will receive a complimentary, personalised report enabling them to benchmark their performance against other comparable venues.
