Two new Identities as Broadsword expands agency

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London-based Broadsword, recently awarded 2023’s Agency of the Year on the Mia List, is expanding its events team with two new hires, both of whom have moved over from Identity.

Joining as a senior events producer is Matt Darby, who has 18 years’ agency background most recently at Identity as project lead on the Ukraine Recovery Conference. He will be working with Broadsword to oversee a range of conferences and corporate events from concept to completion.

Becki Kemp also makes the move from Identity to join Broadsword’s commercial team as a senior account manager with over 13 years’ experience in the events industry. She will manage new event enquiries and project deliverables for Broadsword’s global clients within the professional services sector.

Anna Green, Broadsword MD, commented: “2024 is going to be a year filled with new and exciting opportunities for Broadsword, so I’m delighted to welcome Matt and Becki to our growing team. Their experience and fresh ideas will help inject energy into our agency, building on our growth in 2023.”

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