Bracknell-based event management agency TTA has appointed Roger Price as managing director, effective immediately.
He succeeds Liz Zutshi who departs TTA after 18 years, five of which she served as managing director
Roger joined TTA as commercial director in 2024 through the acquisition of Brand Emotion, an award-winning film and events agency he co-founded with TTA’s brand experience director Simon Baxter. With an extensive creative and business background focused on film, creative content and brand engagement, Price brings considerable experience to the MD role in addition to strong partnerships with global clients across several sectors including technology.
“As TTA commercial director, my goal has been to generate growth across services and sectors aligned with our business objectives. I feel privileged to continue to lead this mission as managing director, always looking beyond the obvious to deliver world class outcomes in experience delivery for our valued client base,” said Price.
He added: “Our deep thanks to Liz who will be missed by us all. We will continue to build on her legacy of innovation, partnership and client-focused delivery to drive TTA forward through 2025 and beyond. This is an exciting time to forge new ground in our dynamic industry and I look forward to leading our talented team as the next chapter in our ambition to create high value, impactful and sustainable solutions for our progressive global clients.”
