Coffee machine brand De’Longhi has again partnered with experiential experts TRO to help launch its new product Rivelia into the market.
TRO will help visitors get hands-on with Rivelia through its new activation, ‘The One Touch Café’. Visitors to the pop-up will be able to create their own “café quality” coffee on the go with one touch.
The activity will launch in Liverpool on 2 May and will travel across an additional five UK cities including Newcastle, Nottingham, Oxford, Bristol and London.
As the experiential partner, TRO will offer a complete end-to-end service – including design, production, logistics and staffing.
Rob Booker, account director at TRO, said: “We are delighted to continue our partnership with De’Longhi to bring this concept to new audiences. The experience will truly put consumers at the heart, enabling them to discover the product and array of personalisation opportunities for themselves.”
Nadia Hobbs, partnerships, sampling and events manager at De’Longhi, said: “It’s great to work with TRO once again. Their audience and channel understanding will undoubtedly enable us to forge strong connections between coffee lovers and Rivelia throughout the country.”
The One Touch Café 2024 De’Longhi roadshow dates and locations include:
- Liverpool One, 2-5 May
- Newcastle Grainger Street, 9–12 May
- Nottingham Victoria Centre, 16–19 May
- Oxford Westgate Centre, 23-26 May
- Bristol Cabot Circus, 30 May – 2 June
- Westfield, White City, London, 6–9 June
