TRO has been appointed by folding bicycle manufacturer, Brompton to deliver the Brompton World Championship in London this summer, in a year that celebrates the brand’s 50th anniversary.
The participatory event, taking place from 20 to 22 June at Coal Drops Yard in Kings Cross, will bring together more than 500 Brompton riders to compete in a series of races around the city streets, with 50,000 spectators expected to create a fun-filled, celebratory atmosphere. The event will sit alongside the Via Criterium as part of the London Cycling Festival.
TRO will harness its festival expertise to create The Brompton Village – a hub for Brompton’s community to come together and connect through a range of experiences that embody its brand ethos of fun, inclusivity and adventure.
The flagship event will also explore the brand’s legacy, offer limited edition anniversary merch and preview new products, with additional community ride-outs and experiences set to extend the activation beyond the festival.
Chris Booker, new business & marketing director, TRO, said: “We’re delighted to be working with such an iconic brand in what is a real milestone year. Their ethos of community, inclusivity and fun perfectly aligns with our own outlook as an agency, and we can’t wait to bring Brompton fans together for what promises to be a special event.”
Chris WIllingham, global marketing director at Brompton added: “TRO understood exactly what and how we could make this the best BWC yet and have the proven expertise to deliver it.”
