Experiential marketing agency, TRO have made significant progress on its sustainability strategy as it heads into a second year of partnership with sustainability consultancy, The Bulb.
Since the partnership launched last year, The Bulb have helped craft and implement a tailored sustainability strategy for the agency.
The strategy revolves around three core pillars: thrive, revive and deliver. Under these pillars, the agency has committed to continue to make wellbeing a priority, expand its carbon measurement into more projects; refine its supply chain and enhance its focus on impact.
TRO has introduced carbon literacy training across the business and expanded training on TRACE, isla’s sustainable event management platform. Additionally, a full carbon measurement reset for 2025 has begun, extending the agency’s reporting to include Scope 3 emissions alongside Scopes 1 and 2.
The agency has also appointed 10 Sustainability Champions who will be responsible for leading this change and driving transformation across the agency’s departments, offices and regions.
Peter Trapnell, sustainability champion and creative services director, said: “I often hear from businesses that they aren’t sure where to start in the sustainability sphere. My advice has always been to start with something achievable, something that allows you to measure your success – this initial step will give you the momentum to tackle bigger challenges.”
He added: “This is exactly what we’ve done in collaboration with The Bulb. The partnership has supercharged our sustainability journey and we are now well positioned to make significant impact in 2025.”
