Experiential marketing agency, TRO, has recently released its new showreel, which illustrates TRO’s evolution over the last 43 years.
The reel serves as a bold statement about TRO’s evolution. Not just as a legacy experience agency, but a creative company that embraces risk taking and innovation.
The objectives of the new showreel were internal transformation and external momentum. The agency hopes that the new reel communicates the value of IRL and how fun it is.
Andrew Orr, managing director at TRO said: “I initiated a TRO brand audit when I became MD and our leadership team proceeded to review our core values, mission and vision. The output of that workstream has been transformative in many ways and continues to touch every part of our business.”
He added: “Our previous showreel did a great job of communicating the experiences we create and deliver for our clients. But our purpose and mission felt like an afterthought because we’ve been too humble to talk about ourselves and communicate our inner conviction to the marketplace.”
The showreel is taking a stand and leadership position for the experiential category too.
Orr added: “Our positioning is purposely active: we believe in the power of IRL participation and it never feels more relevant to the world at this time – both from an industry perspective, but also societally.”
He added: “However, we aren’t demonising social media. It’s actually critical to how we plan and build platforms for our clients at TRO but as in real life experiences and social continue to merge – we are firmly focused on the idea that doing beats viewing.”
The agency is also trying to convey its personality and take a disruptive approach to how experiential helps modern brands grow.
He added: “Our previous showreel did a great job of communicating the experiences we create and deliver for our clients. But our purpose and mission felt like an afterthought because we’ve been too humble to talk about ourselves and communicate our inner conviction to the marketplace.”
The showreel is taking a stand and leadership position for the experiential category too.
Orr added: “Our positioning is purposely active: we believe in the power of IRL participation and it never feels more relevant to the world at this time – both from an industry perspective, but also societally.”
The agency is also trying to convey its personality and take a disruptive approach to how experiential helps modern brands grow.
