Experiential marketing agency, TRO, were recently chosen by BYD (Build Your Dreams), to spearhead the launch of their latest model, SEALION 7, into the UK market.
Taking place at Milton Keynes Stadium from 19 to 21 March, the SEALION 7 launch event brought together automotive and lifestyle media, influencers, fleet and retail stakeholders as well as the general public to experience the new, all-electric SUV in person for the first time, representing a significant step in the brand’s ambitions to expand in Europe.
Guests were treated to a unique and immersive introduction to the SEALION 7, followed by a series of technology-forward experiences that brought the brand, vehicle and its innovative engineering to life.
Participants could explore the ‘History of Dreams’, delve into BYD’s ‘Dream City’ vision through an interactive installation, learn more about the company’s industry-leading battery technology, and get hands-on to experience the SEALION 7’s performance through guided test drives.
Rob O’Siochain, head of growth at TRO, said: “”We are excited to be working with such an innovative brand in BYD, as they continue to open up new opportunities for drivers hoping to make the move to EV.”
He added: “Although a relatively new brand for some consumers, BYD’s rich heritage in automotive technology aligns perfectly with TRO’s renowned marketing and events capabilities in the sector. We’ve very much enjoyed collaborating on this important launch, providing attendees with a series of hands-on experiences allowing them to discover the SEALION 7 and BYD in unison.”
