Live events and experiential marketing agency TRO has announced that Rob OSiochain, head of growth, will be joining the senior leadership team effective immediately.
In his current role, OSiochain has been instrumental in driving the agency’s collaboration across the Omnicom network.
Over the past year, TRO has partnered with a record number of Omnicom agencies to deliver more integrated experiences with existing clients such as BMW as well as new brands including Liquid IV, Wise, Nutmeg and Twix. This has driven significant business momentum and increased industry recognition.
In his newly expanded role, OSiochain will continue to lead TRO’s growth initiatives while bringing valuable insight and perspective to the overall strategic direction of the company.
Commenting on the news, Andrew Orr, managing director at TRO, said: “This elevation not only acknowledges OSiochain’s significant contributions but also underscores the importance of TRO expanding its role and value as a leading experiential agency within the network and beyond.”
O’Siochain added: “We have made significant progress in diversifying and expanding our experience offering, underpinned by a desire to push new integrated work. The opportunity to further shape the agencies future through a growth lens is one I am very excited about.”
