Experiential marketing agency, TRO, has been appointed by outdoor apparel company, Arc’teryx, to create a three-day experience for the UK’s climbing community.
The Arc’teryx Climb Academy Lake District will take place from 24 to 26 May in the Langdale Valley.
The experience, which is part of the brand’s global Arc’teryx Academy series, aims to immerse participants in the vibrant UK climbing culture and provide a space for mountain enthusiasts of all levels to advance their skills.
Attendees will take part in various activities, including clinics led by word-class guides and athletes that will empower and educate participants in the unique Lake District landscape, either through climbing, trail running or bouldering.
Basecamp at Sticklebarn will be in full flow throughout the weekend, serving as the experience’s central hub, where climbers can test the latest Arc’teryx apparel, repair gear at the ReBIRD™ circularity pop-up and experience a weekend of free events.
Each day will culminate in a relaxed atmosphere where participants can refuel and reconnect over live music and film screenings.
Chris Booker, new business and marketing director at TRO, said: “With their commitment to community participation, innovation and circularity, Arc’teryx is really leading the way when it comes to brand experience. From our first conversation, it’s been clear that we really share a vision and philosophy, and we couldn’t be more thrilled to have been appointed to support them on their journey.”
Tim Harty, senior manager brand experience, Arc’teryx, added: “We’re thrilled to have TRO on board ahead of the 5th edition of the Lake District Academy—an event designed to connect, inspire and empower the UK climbing community. Together, with TRO’s production expertise and shared values, we’re excited to deepen the experience for the incredible community at the core of this unique event.”
