Tourism in Nottinghamshire demonstrates growth at £2.36 bn

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According to Marketing Nottingham and Nottinghamshire, its visitor economy team, Visit Nottinghamshire and partners has demonstrated growth to the sector by £2.36 bn.

Based on the latest 2023 STEAM tourism data measuring trends and impact of visitor economy in the region, Nottingham and Nottinghamshire have witnessed a significant increase, underlining the importance of tourism in driving local economic growth and job creation.

The total value of tourism in Nottingham city and county in 2023 reached an outstanding economic impact of £2.36 bn, marking a 15.40% increase from the previous period.

In 2023, Nottingham and Nottinghamshire welcomed 34.33m visitors, an increase of 4.12%. The average spend per visitor continues to climb as well, with an overall rise of 10.81% to £68.94 economic impact per trip.

The sector currently sustains 22,437 full-time equivalent (FTE) jobs, reflecting a 9.33% growth.

Megan Powell Vreeswijk, CEO of Marketing Nottingham and Nottinghamshire including Visit Nottinghamshire, said: “This success not only fuels economic growth but also creates valuable jobs and strengthens opportunities for our local people, making it a very attractive place to live, work, invest and visit. Through strategic investments and dedicated promotion, we look forward to continuing to enhance Nottinghamshire’s appeal and impact as a top tourism destination.”

Councillor Keith Girling, cabinet member for economic development and asset management at Nottinghamshire County Council said: “Our partnership with Visit Nottinghamshire has boosted promotion of the county at local, regional, and international levels, this alongside working collaboratively with businesses and stakeholders has resulted in fantastic growth.”

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