Following the ease of Covid-19 restrictions in the UK, Yorkshire brand marketing agency, the fabl, has released a whitepaper titled ‘Beyond the Blip’ which looks at the future of hospitality and tourism.
The paper details the new opportunities of travelling, living and working post-pandemic.
Mags Walker, MD of the fabl, said: “The whitepaper is a document that captures in detail the opportunities for brands and destinations as the industry reopens. As lockdown eases and the tourism sector can begin to assess the way forward.”
Things to consider
The marketing agency analysed insight surveys from global tourism organisations, national destination management organisations and retail consumer research.
From this, it has identified three considerations for any destination and hospitality marketing strategy looking to meet the new needs of travellers short, medium and long term.
1. Reunions – the bringing together of distant connections in distant locations.
2. Experiences – comparison of in-person and virtual experiences
3. Community – a set of collective values unique to each destination and product
